The four corners analysis is a tool designed by Michael Porter to help companies assess a competitor's intent and objectives, and the strengths they are using to achieve them. The tool emphasizes that the objective of competitive analysis should always be generating insights concerning likely competitor strategy changes.
The four corners analysis is a tool designed by Michael Porter to help companies assess a competitor's intent and objectives, and the strengths they are using to achieve them. The tool emphasizes that the objective of competitive analysis should always be generating insights concerning likely competitor strategy changes.
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The four corners analysis is a tool designed by Michael Porter to help companies assess a competitor's intent and objectives, and the strengths they are using to achieve them. The tool emphasizes that the objective of competitive analysis should always be generating insights concerning likely competitor strategy changes.
Four Corner’s Analysis will enable you understand or predict your competitor’s next move. In this model, four key areas that will be covered include;
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