Pinterest is more than just a place to find DIY ideas and inspiration boards. It's also a powerful platform for marketing your brand, reaching new customers and driving traffic to your website. With 460 million monthly active users and 85% of weekly users saying they've purchased something from a Pin, Pinterest deserves to be in your social media marketing stack.

 

But how do you market on Pinterest effectively? In this guide, we'll show you how to create a Pinterest marketing strategy in 6 steps:

•  Brand your profile

•  Develop your Pinterest strategy

•  Engage with the community

•  Focus on Pinterest SEO

•  Schedule fresh Pins

•  Measure what works

 

Brand Your Profile

The first step to marketing on Pinterest is to brand your profile. Make sure you have a business Pinterest account, not a personal one. This will give you access to additional tools like analytics and ads.

 

To brand your profile, you'll need to:

•  Choose a username that matches your brand name and other social media handles

•  Upload a profile picture that represents your brand, such as your logo or icon

•  Write a catchy and informative bio that describes what you do and what you offer

•  Add your website URL and other relevant links, such as your blog or online store

•  Create and organize boards that showcase your products, services, content and values

 

Develop Your Pinterest Strategy

The next step to marketing on Pinterest is to develop your Pinterest strategy. This involves setting your goals, defining your target audience, creating a content plan and choosing the right Pin types.

 

Some of the goals you can set for your Pinterest marketing are:

•  Increase brand awareness

•  Generate website traffic

•  Grow your email list

•  Boost sales and conversions

•  Build customer loyalty

 

To define your target audience, you'll need to:

•  Research your ideal customers and their interests, needs and pain points

•  Use Pinterest analytics and audience insights to understand who follows you and engages with your Pins

•  Create buyer personas that represent your ideal customers and their characteristics

 

To create a content plan, you'll need to:

•  Brainstorm ideas for Pins that align with your goals, audience and brand voice

•  Use keyword research tools like Pinterest Trends and Keyword Tool to find popular topics and keywords related to your niche

•  Use content calendar tools like Sprout Social or Agorapulse to plan and schedule your Pins ahead of time

To choose the right Pin types, you'll need to:

•  Use standard Pins for images or videos that showcase your products, services or content

•  Use product Pins for shoppable images that link directly to your online store or product page

•  Use article Pins for blog posts or articles that link directly to your website or blog

•  Use video Pins for engaging videos that tell a story or demonstrate something

•  Use story Pins for interactive slideshows that highlight multiple aspects of your brand or topic

 

Engage With the Community

The third step to marketing on Pinterest is to engage with the community. This involves following other relevant accounts, liking, commenting and saving other people's Pins, joining or creating group boards and collaborating with influencers.

Some of the benefits of engaging with the community are:

•  Increase your reach and visibility on the platform

•  Build relationships and trust with potential customers and partners

•  Gain insights and feedback from your audience and industry peers

•  Showcase your personality and values as a brand

 

Focus on Pinterest SEO

The fourth step to marketing on Pinterest is to focus on Pinterest SEO. This involves optimizing your profile, boards and Pins for search engines and users. By doing this, you can increase your chances of ranking higher on Pinterest search results and driving more organic traffic to your website.

Some of the best practices for Pinterest SEO are:

•  Use relevant keywords in your username, bio, board names, board descriptions and Pin titles

•  Use descriptive and enticing Pin descriptions that include keywords, hashtags and calls-to-action

•  Use high-quality images or videos that are clear, bright and eye-catching

•  Use vertical images or videos that are optimized for mobile devices (2:3 aspect ratio)

•  Use rich Pins that provide extra information about your products, services or content

 

Schedule Fresh Pins

The fifth step to marketing on Pinterest is to schedule fresh Pins. This involves creating new and original content regularly and posting it at optimal times. By doing this, you can keep your audience engaged, increase your reach and exposure and boost your performance on the platform.

Some of the tips for scheduling fresh Pins are:

•  Use tools like Sprout Social or Tailwind to schedule your Pins in advance and save time

•  Use tools like Pinterest analytics or Sprout Social to find out the best times and days to post your Pins

•  Use tools like Canva or Adobe Spark to create stunning and unique Pins easily

•  Use tools like Unsplash or Pexels to find free and high-quality images or videos for your Pins

•  Use tools likeLumen5 or Animoto to create captivating and professional videos for your Pins

 

Measure What Works

The sixth and final step to marketing on Pinterest is to measure what works. This involves tracking and analyzing your Pinterest metrics and performance and adjusting your strategy accordingly. By doing this, you can find out what works and what doesn't, what you can improve and what you can replicate.

 

Some of the metrics you should measure are:

•  Impressions: The number of times your Pins were seen on Pinterest

•  Engagements: The number of times people interacted with your Pins, such as likes, comments, saves and clicks

•  Saves: The number of times people saved your Pins to their boards

•  Clicks: The number of times people clicked on your Pins to visit your website or product page

•  Conversions: The number of times people completed a desired action on your website or product page, such as sign-ups, downloads or purchases

 

You can use tools like Pinterest analytics or Sprout Social to measure these metrics and more. You can also use tools like Google Analytics or Shopify to measure the traffic and sales generated from Pinterest.

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Social media marketing