Importance of Social Media Marketing

Defining social media marketing – it is simply the use of social media platforms to promote a product or a service. It can also be referred to as a form of internet marketing that involves developing and sharing content across social media platforms. This form of advertising helps a brand reach its target audience much easier. This because engaging with prospects and existing customers is made possible and more interesting. Social media is a great equalizer (Sharma, 2017). It gives chances to all brands, big and small.

3 pillars of Social Media Marketing

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• Paid media – It's considered one of the quickest ways to drive traffic. It includes boosted/sponsored posts, influencer marketing, video ads, carousel ads, story ads, photo ads, etc.  
• Owned media – Stands for digital marketing channels that a business has complete control over. Owned media leads to earned media. It includes branded websites, email marketing, social media posts, and blogs.
• Earned media – This is marketing created by an ecommerce company’s online audience, loyal customers, and any third party. It includes product reviews/customer testimonials, shares, comments, mentions, and retweets.

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Benefits of Social Media Marketing

• Helps increase brand visibility online
• Creates consumer awareness
• Increases leads
• Gives a platform to tell a brands story to the target audience
• Leads to increased engagement
• Helps gain insight on audience demographics
• Helps drive conversions  
• It's cost-effective

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Challenges of Social Media Marketing

Budget - Social media marketing requires continuous testing, like conducting A/B testing, which requires an additional budget.

Content - Every social media strategy has content planned for. Content is the only means for a company to tell a brand’s story. The better the content/story, the higher the chances of attracting more customers. Content needs to be created continuously and might require more personnel to get it done, including photographers, editors, writing staff, and videographers.

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C180 Social Media Impact

Our company may go over 6 years back, but social media knowledge goes back 20+ years. From developing profiles for world leaders to creating social media campaign strategy and creating one of a kind online campaign technology, we boost expertise and experience. Our years working with world leaders and celebrities have helped us understand the potential of social media. We have developed a more cutting-edge technology that we believe will change every type of business return on investment. We offer guaranteed growth with our social media strategy and technology.

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Learn more about social media marketing on this article here: Unlocking the Power of Social Media Marketing: Strategies and Insights for Success

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Reference  

Sharma, R. (2017, December). Social media is an equalizer, when you make the time to use it. https://www.huffpost.com/entry/social-media-is-an-equali_b_5490792

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