Building a beautiful website is very important in ensuring the success of your brand. However, this is only halfway the road to get more traffic and sales. Getting lots of traffic to your website will require extra efforts and tactics. We have prepared the list below to help you grow your website traffic.

If you have just got your new website or have been struggling to drive more traffic to your website, below are some tactics to consider.

 

Advertising

Through paid advertising you can sell your website faster. It is also a perfect way to attract more visitors and get your brand in front of more people. A successful social media advertising requires targeting high commercial intent keywords.

Despite it being expensive, it can be very fruitful. Patel (2020) says that optimizing your Facebook Ads is an important move to gain more traffic and sales. Facebook takes up 38% of the total online US ad revenue and the platform is expected to keep growing. You will need to optimize your Facebook Ads for a successful future for your brand.

 

Write Guest Posts

Guest posts refer to a content marketing and SEO technique where you write and publish a blog post on a third-party website or blog as a means to sell your brand. The blog owner will allow you to add a backlink to your website or blog.

You get to enjoy more referral traffic, more backlinks, and increased brand awareness. To succeed, you will first need to identify are putable website. The more popular a website or blog is, the easier it will be to increase blog traffic to your site. Guest posting is different now and spammy tactics could be penalized.

 

Promote Content in Relevant Online Communities

No matter how good your content may be, it may not reach its desired audience. So, you need to find where your target audience is concentrated and draw them to your website. Relevant online communities either on Facebook, Reddit, or Slack are best for targeting your audience.

When posting in groups, you need to be smart, first you need to identify groups where your audience is and make sure to blend in the groups. Work on building a relationship with the admins to avoid being banned from the groups. When you are trusted, it will be easier to get permission to self-promote.

 

Target Long-Tail Keywords

Long tail keywords are more specific and niche focused search phrases with longer word counts than other keywords. Long-tail keyword phrases are more preferable since visitors who are likely to buy from you will use them when they're searching with text or voice. An example of a long-tail keyword is best Brazilian Steakhouse in Florida, or homemade Chinese dinner.

 

Write Catchy Headlines

You may not know it but the headline you use can grab attention or bore your attention. So, headlines are the most important parts of your website content. Without a convincing headline your blog will not be read regardless of how good the content might be. To ensure your headline is catchy and okay for drawing the traffic you need, try and write down several headlines and pick the best among them.

 

Answer Questions on Quora

When using Quora, ensure that you identify the right questions. According to Ong (2021), Quora is a user-generated site making it the best spot for meaningful questions that thousands of people ask on a daily basis. After locating questions, you will need to answer the questions. While answering link the right keywords to anchor content on your website or blog page. To be more appealing, give detailed answers which will prove to the audience that you know what you are talking about (Adams, 2017).

 

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References

Adams, R. (2017, April 10). 23 Proven Ways To Drive Traffic To Your Website. Forbes. https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/?sh=a3cb12d26544

Ong, S. (2021, April 7). 11 proven ways to drive traffic to your website. SEO Blog by Ahrefs. https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/

Patel, N. (2020, January 23). Howto optimize your Facebook ads to drive more traffic and sales. Neil Patel. https://neilpatel.com/blog/optimize-facebook-ads-drive-traffic-sales/

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Website traffic