What Should An SEO Report Include?

SEO is an ever-changing and complex field, so it is important to have a detailed SEO report that gives you an overview of your website’s current SEO state. However, getting detailed real-time SEO reports for your website can be a daunting task.

But what should be included in an SEO report, and why is it so important? An SEO report should have a current ranking for chosen keywords and a list of recent changes to your website that may have affected your SEO standings, such as new content or technical changes. It should also include an overview of your backlink profile, including a list of referring domains and anchor text distribution.  

What is an SEO Report?

An SEO report is a document that outlines the current SEO state of a website. It should include details on the website’s current ranking for chosen keywords, as well as a list of recent changes to the website that may have affected SEO standings, such as new content or technical changes (Dopson, 2021). Additionally, an SEO report should outline the website’s backlink profile, including a list of referring domains and anchor text distribution.  

Why is an SEO Report Important?

Understanding your website’s SEO standing is critical for making informed decisions about how to improve your website’s search engine rankings. An SEO report can help you identify areas where your website could use improvement and make data-driven decisions about your SEO strategy. Furthermore, keeping track of your website’s SEO progress over time can help you measure the effectiveness of your SEO efforts.

How to Get a Detailed SEO Report?

There are several websites and tools that generate website SEO status reports. But if you are looking for a real-time and easy-to-understand SEO report, you should consider report180. With report180, you can get a detailed SEO report for your website in minutes. The tool provides an overview of your website’s SEO health, including current ranking for chosen keywords, backlink profile, and recent changes to your website that may have affected SEO standings. Additionally, it offers recommendations with priority levels to help you improve your website’s SEO. So if you are looking for a detailed and real-time SEO report, consider using report180.

What Should an SEO Report Include?

Here we outline important features you want to have in your next SEO website report. All these features can be found in the Report180 SEO tool.  

1. On-Page SEO

Are you doing everything possible to optimize your website for Google? Check the on-page SEO checklist to make sure. On-Page SEO helps you determine whether Search Engines can understand your content appropriately and help it rank for relevant keywords (Hardwick, 2021). Ensure that HTML Tag Content is completed correctly and align text content to the target keyword. An on-page SEO report will check items like title tags, meta descriptions, header tags, keyword consistency, amount of content, image alt attributes, noindex tag test, robots.txt, XML Sitemaps, and more.  

2. Usability

Usability feature reports on how your page is usable across different devices. Usability is essential because it helps you ensure any of your audience regardless of the device they are using can interact with your page successfully. It's the best way to maximize your current audience and reduce bounce rates.

Here the tool checks for:

Device rendering: How your page looks on different devices. You get a visual sample of how your audience sees your page from a smartphone and a tablet. This is necessary because most website traffic comes from smartphones and tablets.

Mobile Viewports: How usable is your website on different mobile devices. This includes determining whether Your page specifies a viewport matching the device's size, allowing it to render appropriately across devices. This will help you detect how people are viewing your pages on different devices and if they can view content within your page without any problems.

Flash Used: Flash content is not accessible on some devices. If a high percentage of your audience is using mobile devices, it's important to avoid using Flash.

3. Keyword Rankings

Keyword ranking is another important factor that you need to monitor. Your SEO report should include data on how your website is ranking for your target keywords. If your site is not ranking high enough, you will need to adjust your SEO strategy. Rankings are important because they show the site's current standing and whether progress is being made.  

4. Site Traffic

Site traffic is another key metric that SEOs need to track. Your SEO report should include data on how much traffic your website is receiving. If the traffic is not high enough, you will need to adjust your SEO strategy. Traffic is important because it shows how popular your site is and how much potential there is for growth.

5. Backlinks

Backlinks are another important factor that you'll need to track. Your SEO report should show how many backlinks your website has. If you have a low number of backlinks, you will need to increase your link-building efforts. Backlinks are important because they show the number of people who are vouching for your website. Backlinks as a strong indicator of a page's authority, relevance, trustworthiness, and potential for ranking.  

6. Performance Results  

Website performance helps you know whether your pages are user-friendly. By identifying performance issues, you can be able to fix errors and bugs and offer a good user experience to visitors. Report180 gives an overall grade for page performance based on several factors like user experiences. This will help reduce bounce rates which could push you down the rank on search engines. Here you will get a report on:

Page speed: This is the time it takes for a page to load fully. Ensure to keep your page's server response time low.

Page size: This is the size of a page in bytes or your page's file size. It's recommended you keep your page under 5MB in total file size.

Number of resources: This covers all the files that need to be retrieved from web servers to load your page. The more files you have the more server requests will need to be sent meaning the load time will be high. To be safe, remove all unnecessary files. The files we are talking about here include all objects on the page, HTML pages, JS resources, CSS resources, images, and other resources on your page.

7. Social Results

This feature reports whether you have a strong social presence and activity. Having a good social presence helps businesses improve relationships with customers, create brand awareness, and also helps to draw more visitors to your website. So, it'll notify you which social media platforms are connected, which are not connected, and the level of activity. Whether it is working well or you need to change your strategy to increase engagement with your target audience.

Are Website SEO Reports Expensive?  

No, with report180, you can get SEO reports for just $5 dollars. This is a great value and a low price compared to the cost of hiring an SEO consultant who will create a custom report for your website. You can track your website's SEO progress and make necessary adjustments to improve your website's ranking on search engines.

Try report180 today and see the difference it can make for your website's SEO.

Works Cited

Dopson, Elise. "How to Build an SEO Report: 27 Metrics & Insights To Include | Databox Blog." Databox, 30 Mar. 2021, databox.com/what-to-include-in-an-seo-report.

Hardwick, Joshua. "On-Page SEO: The Beginner's Guide (2021)." SEO Blog by Ahrefs, 29 Mar. 2021, ahrefs.com/blog/on-page-seo/.

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